Task1
Prepare a PowerPoint Presentation with speaker notes analysing the role of marketing function and critically analysing interrelationship of the marketing function with other functional units of a contemporary organization of your choice (preferably an organisation that you are working or has worked for).
Tips: - Use 12 to 15 slides for your presentation. Speaker notes must be used to achieve the learning outcome.
"Marketing is not only much broader than selling, but it also is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise." Peter Drucker. Further read:
https://www.marketingteacher.com/marketing-and-functions/
Your PowerPoint Presentation must cover the following:
- Explanation of the key roles and responsibilities of the marketing function
- An analysis if the roles and responsibilities of marketing in the context of the marketing environment. You must use examples relating to your chosen organisation to support your answer.
- Explain how roles and responsibilities of marketing relate to other functional areas within your chosen business
- Analysis of the significance of these interrelationships
- Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.
